I help businesses win and keep their most valuable clients.
President of International Sales & Commercial Division at The Star Entertainment Group. Vice President at Crown Resorts. Director at Las Vegas Sands. Two ways to work with me: through Vault Corporation, or in a senior commercial mandate.
The numbers, before the narrative.
Outcomes from premium and ultra-high-net-worth revenue I was personally accountable for, at Las Vegas Sands, Crown Resorts and The Star Entertainment Group.
VIP figures are normalised to revenue at the industry-standard theoretical win rate — 1.35% of program-play turnover (Australia) and about 2.85% of rolling-chip turnover (Macau), the basis casino operators use to report VIP results. Underlying turnover figures available on request.
Where the product is trust, access and experience.
I'm a sales and commercial leader who has spent my career in markets where every deal is won or lost on the quality of the relationship.
I led an international VIP business whose record year reached AUD 805M in normalised revenue (AUD 59.6B turnover), built and led a 200-plus-person international sales and commercial division, and personally acquired and retained ultra-high-net-worth clients across cultures, languages and regulatory environments. I've taken operations to #1 market positions and recovered revenue that others had written off, without debt funding.
My career runs from a 10× exit on a business I built at twenty-four to the presidency of an enterprise-scale commercial division. I lead from the front: I carry the pipeline, sit across from the client and hold pricing under pressure. Since 2020 I've written that playbook down, in an advisory practice and three published books. Now I take it wherever the hardest revenue problem is, for firms whose fortunes ride on their biggest clients.
- Enterprise-scale P&L ownership and revenue growth in premium markets
- Building and leading large international sales and commercial divisions
- Personal acquisition and retention of ultra-high-net-worth clients
- Revenue recovery and business turnaround
- Cross-border go-to-market across Asia Pacific
The track record, role by role.
Scope and outcomes for each leadership chapter, from director to president of an enterprise-scale commercial division.
A 5.6× VIP revenue recovery in four years, no debt funding.
The international VIP book was generating roughly AUD 7M a year in normalised revenue, the starting point for a four-year rebuild.
Rebuilt the pipeline through direct selling, deeper account penetration and new-market entry, and re-established Singapore as the Southeast Asia sales hub. Relationships and selling discipline, not debt.
Annual VIP revenue recovered to roughly AUD 38M, a 5.6× turnaround across four consecutive years.
Vault Corporation
A revenue advisory practice that helps firms find where they are losing money with their most valuable clients, and fix the selling behaviours causing it. The work writes down the disciplines behind my own P&L results as a repeatable method.
Alola
Founded in 2024 as an AI-enabled lifestyle travel venture; repositioned in September 2026 as an invitation-only golf and lifestyle members' club for senior members across Asia. Membership by introduction and committee vetting; partnerships with five-star hotels and private golf clubs.
The Star Entertainment Group
Led the group to the #1 position in Australia VIP through direct client acquisition and relationship-led selling across Asia. The record year reached about AUD 805M in normalised VIP revenue, roughly AUD 175M above board budget, with 67% sales growth across South Asia and no debt funding. Built and led a 200-plus-person commercial division.
Crown Resorts
Recovered annual VIP revenue from roughly AUD 7M to AUD 38M across four consecutive years, a 5.6× turnaround through direct selling, account growth and new-market entry, no debt funding required. Re-established Singapore as a Southeast Asia sales hub.
Las Vegas Sands Resorts
Three properties across three apex markets. Closed SGD 100M+ in new business within two months of the Marina Bay Sands opening. Drove roughly HKD 970M in premium-direct gross gaming revenue (about US$124M) at Venetian Macau, holding the #1 market position. Acquired and onboarded a USD 60M ultra-high-net-worth client in Las Vegas.
Trust is earned long before the deal is discussed.
At this level the client expects a peer across the table. The relationship is built over the meal and the evening, and the close is the easy part once everything before it was done right.
A hall set for a cohort evening. The biggest decisions are made in rooms like this, and the work is to be in them, not beside them.
The signature. It only looks easy because of the months before it.
A method I own, and put in print.
The biggest revenue leak in premium sales is sending the wrong person to the right client. The WHALE Code reads the buyer, so the relationship is understood correctly, priced correctly and kept for a decade rather than a quarter.
WWealth originHow they made it shapes how they spend, and who they trust.+
HHierarchy styleThe default way the client relates to the person selling.+
AAppetiteHow much uncertainty they can tolerate, and seek.+
LLoyalty triggerWhat anchors loyalty: the person, the experience or the brand.+
EEgo currencyThe identity need the transaction serves: status, privacy or legacy.+
The method, in print.
How to Hook a Whale
讓鯨魚上鉤
The Upper Hand
Secret Sauce for Sales
One Executive MBA, four schools, three continents.
Executive education
Languages
Working fluency across the Greater China dialect zones and the wider Asia Pacific premium market.
The revenue problems I take on.
The market you can't crack, the team that keeps losing its biggest clients, the growth that has stalled. Two ways to work with me. Through Vault Corporation: a discovery, a revenue leak audit, a fixed-term turnaround engagement, sales training or a keynote. Or in a senior commercial mandate: CEO, Chief Commercial Officer or head of international sales in luxury, hospitality, gaming or premium consumer markets across Asia Pacific.
Let's have a direct conversation.
For founders, boards and firms with a revenue problem worth solving. I reply personally.