Twenty-five years carrying the world's wealthiest clients — and the standard the life demands. I build the rooms, the relationships, and the revenue that only the highest-value clients bring. For hire — pointed at the revenue others can't move.
01 Select Revenue Impact
Quantified outcomes from twenty-five years carrying premium and ultra-high-net-worth revenue personally — across Las Vegas Sands, Crown Resorts, and The Star Entertainment Group.
VIP figures are normalised to revenue at the industry-standard theoretical win rate — 1.35% of program-play turnover (Australia) and ~2.85% of rolling-chip turnover (Macau), the basis casino operators use to report VIP results. Underlying turnover figures available on request.
02 The Executive in Brief
I'm a sales and commercial leader who has spent twenty-five years in the markets where every deal is won or lost on the quality of the relationship.
I've carried VIP revenue P&Ls of around AUD 600M, built and led a 200-plus-person international sales and commercial division, and personally acquired and retained ultra-high-net-worth clients across cultures, languages, and regulatory environments. I've taken operations to #1 market positions and recovered revenue that others had written off — without debt funding.
My career runs from a 10× exit on a business I built at twenty-four to the presidency of an enterprise-scale commercial division. I lead from the front: I carry the pipeline, sit across from the client, and hold pricing under pressure. Since 2020 I've codified that playbook into an advisory practice and three published books. Now I take it wherever the hardest revenue problem is — for the firms whose fortunes ride on their biggest clients.
03 Career & Scope
Scope and outcomes for each leadership chapter — from director to president of an enterprise-scale commercial division.
The international VIP book was generating roughly AUD 7M a year in normalised revenue — the starting point for a four-year rebuild.
Rebuilt the pipeline through direct selling, deeper account penetration, and new-market entry — and re-established Singapore as the Southeast Asia sales hub. Relationships and selling discipline, not debt.
Annual VIP revenue recovered to roughly AUD 38M — a 5.6× turnaround across four consecutive years.
Founded a revenue advisory practice that helps integrated-resort and premium-hospitality operators find where they are losing money — and fix the selling behaviours causing it. The work codifies the disciplines that produced my own P&L results into a repeatable methodology.
Founded and led an AI-enabled lifestyle travel venture — strategy, product-market fit, commercial partnerships, and founder-level execution. Maintained full capital discipline and concluded operations cleanly in January 2026 with no outstanding obligations.
Led the group to the #1 position in Australia VIP through direct client acquisition and relationship-led selling across Asia. Drove a record ≈ AUD 805M in normalised VIP revenue — roughly AUD 175M above board budget — and delivered 67% sales growth across South Asia with no debt funding. Built and led a 200-plus-person commercial division.
Recovered annual VIP revenue from roughly AUD 7M to AUD 38M across four consecutive years — a 5.6× turnaround through direct selling, account growth, and new-market entry, no debt funding required. Re-established Singapore as a Southeast Asia sales hub.
Three properties across three apex markets. Closed SGD 100M+ in new business within two months of the Marina Bay Sands opening. Drove roughly HKD 970M in premium-direct gross gaming revenue (≈ US$124M) at Venetian Macau, holding the #1 market position. Acquired and onboarded a USD 60M ultra-high-net-worth client in Las Vegas.
04 In the Room
The clients I win expect a peer who belongs in the room — because at this level, trust is earned long before the deal is ever discussed. This is the work, as it actually happens.
05 The Life
The highest-value relationships are never won in a boardroom. They are built at the table — over the meal, the room, the evening that quietly says: this is a world I already belong to.
06 The Differentiator
The biggest revenue leak in premium sales is sending the wrong person to the right client. The WHALE Code decodes the buyer — so the relationship is read correctly, priced correctly, and kept for a decade, not a quarter.
07 Recognition
Endorsements are for the published work and methodology. Senior leadership references available on request.
Witty, informative, engaging — all these and more.
Unconventional sales hacks that work for all industries. A must-read for all aspiring sales folks.
Life lessons on how to sell to the ultra-high-net-worth. Nobody has done it better than Marcus.
In Print · On Air
Markets & Institutions Where the Work Has Run
Anonymised institutional descriptors. Clients are never named in public material without documented permission.
One tri-continent Executive MBA, completed across four partner institutions on three continents.
Linguistic and cultural fluency across the Greater China dialect zones and the broader Asia Pacific premium market.
08 The Mandate
I'm not looking for a title. Point me at the hardest revenue problem in the building — the market you can't crack, the team that keeps losing the whale, the growth that's stalled — and I'll go and fix it. Retained, embedded, or for a single campaign. Built for firms whose fortunes ride on the world's wealthiest clients.
09 Contact
For founders, boards, and firms with a revenue problem worth solving. I reply personally.
