Publications

Get a glimpse of Marcus' insight into his expertise

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Launching in November 2021

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How to Hook a Whale

Want to know what it takes to have billionaires on your speed dial, party with high rollers and bring in billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, will divulge his secrets on what it takes to wheel and deal with the ultra-rich. Being a VIP casino host may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, astute mind-reader and empathetic psychologist all rolled into one to ensure that all your ultra-high-net-worth (and ultra-demanding) customers are happy… along with your bank account.

 

A master juggler in the pressure cooker of high-stakes gambling, he balances players and casino politics in his job with finesse. Peculiar title and all, How to Hook a Whale is the foremost hospitality book and a must-read for everyone in the explosive market of luxury lifestyle. Want to win big at work… and in life? Order Marcus’ unconventional and thrilling journey, 

This is a must-read book for anybody looking to sell to ultra-high net worth individuals.  While this segment of customers offer lucrative rewards, it is notoriously hard to crack.  Most sales methodologies gloss over the nuances of selling to the rich.  Drawing upon his own decades of experiences, Marcus’s book offers deep insights into how to effectively penetrate this segment.  Readers can immediately profit from following Marcus’s advice.

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Joel Lin

Sales Training Guru, Founder & President of JR Global Training, a leading sales training company in Asia that has trained thousands of salespeople

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10% of proceeds from his book will go to Autism Resource Center (ARC) Singapore.