Get a glimpse of Marcus' insight into his expertise
HOW TO HOOK A WHALE
Want to know what it takes to have billionaires on your speed dial, party with high rollers and bring in billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, will divulge his secrets on what it takes to wheel and deal with the ultra-rich. Being a VIP casino host may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, astute mind-reader and empathetic psychologist all rolled into one to ensure that all your ultra-high-net-worth (and ultra-demanding) customers are happy… along with your bank account.
A master juggler in the pressure cooker of high-stakes gambling, he balances players and casino politics in his job with finesse. Peculiar title and all, How to Hook a Whale is the foremost hospitality book and a must-read for everyone in the explosive market of luxury lifestyle. Want to win big at work… and in life? Order Marcus’ unconventional and thrilling journey, Throw Your Mother’s Smelly Shoes, today.
A precious and rare opportunity to experience a type of success in a niche field that I otherwise could not have known about. Yet I was amazed at how applicable the lessons were!
AVP VIP international Sky City entertainment group
SECRET SAUCE FOR SALE
Selling well isn’t enough. You need to know how to sell well to the right people. That’s why this book, containing everything from the bare essentials of sales to perfected strategies specifically targeting the ultra-high net worth individuals (UHNWIs), is for you.
How does one generate massive cash flows for some of the world’s most illustrious casinos, and break several sales records in the process? What is the insider scoop on the inner workings of the mysterious casino industry? What is the X-factor, the secret sauce to successful sales? How is the sales industry going to change?
Through riveting and at times hilarious casino anecdotes, Marcus will illustrate his dazzling sales strategies. His sales process cycle on successfully acquiring, closing and retaining customers is highly relevant to all salespeople across all industries. No matter your age or post, Marcus' rich experience in this niche field is bound to provide some learning points—after all, every job is a sales job, and selling is a way of life.
Marcus goes above and beyond in his first book to demonstrate the value of human connection. As a former casino executive and one that still works with UHNW’s on a daily basis, I couldn't recommend a better read to advance one’s aptitude in catering to those who believe they already have everything and anything.
Former VP of Premium Marketing,
Resorts World Sentosa, MGM Las Vegas